B&R Automation


Our slogan is our mission. The pursuit of Perfection in Automation has inspired and guided B&R for over 35 years. To us, perfection means more than developing the best solutions in industrial automation. It also means developing the best relationships – with our customers and partners as well as our employees and suppliers. Keen foresight and entrepreneurial courage helped us rise quickly into the ranks of top global players in industrial automation. An intuitive sense of market dynamics and emerging trends has established us as a pioneer, leading the way with the most innovative technology on the market. Our role as the ABB Group's global centre for machine and factory automation strengthens our position of leadership and adds new momentum to our impressive record of sustained growth. We walk shoulder-to-shoulder with our customers through every phase of a project – from concept to commissioning – and follow through with outstanding after-sales support. Our customers rely on our exceptional partnership and innovative solutions, and we take great pride in the trust we have earned.


Perfection in Automation also means we put all of our knowledge and creativity into developing products that become trendsetting innovations. At B&R, this means offering our customers a complete automation solution that provides maximum flexibility and economic efficiency. From customised products to large-scale series production, meeting our customers' needs is our main focus. From the first prototype to series production, all components are developed and manufactured at our headquarters in Eggelsberg, Austria. Advanced production methods and fully automatic test procedures that use the latest technology ensure our high quality standards. We do not consider relationships with our customers and suppliers to be short-term or one-off situations. We look for partnerships based on lasting trust and a high level of expertise. Loyalty, trust and confidence in all areas are the hallmarks of a good, effective partnership.


Whether your machinery is stationary or mobile, whether your products are consumer goods or industrial goods and whether you're automating an assembly line, packaging line, industrial complex or power plant– in today's globalized world, innovation is the key to your success. We offer a comprehensive portfolio of versatile products and a wide array of preprogrammed technology functions for machinery and equipment. These allow us to design custom solutions that significantly reduce both overall costs as well as the number of components used. From conceptual design to after-sales service, we accompany our customers through every step the way. Together we develop the hardware and software solutions that best satisfy their unique requirements and provide them with a technological edge in their market.

  • Automotive

  • Printing

  • Energy

  • Semiconductors

  • Electronics

  • Handling

  • Robotics

  • Wood

  • Plastic

  • Maritime & Offshore

  • Measurement and Testing

  • Metalworking

  • Mobile Automation

  • Food & Beverage

  • Oil & Gas

  • Textiles

  • Environmental and Recycling

  • Packaging


With the increasing complexity of automation technology, you need a knowledgeable and reliable partner. B&R has the automation systems and expertise needed to provide the ideal solution for your automation requirements.

  • CNC & Robotics

  • Condition monitoring

  • Energy saving

  • Industrial IoT

  • mapp Technology

  • Industrial transport technology

  • OPC UA

  • openSAFETY


  • Redundancy & Safety

  • Closed loop control

  • reACTION Technology


At B&R, we provide complete solutions for the automation industry. We excel in this area because our product range includes everything needed for machine and system automation. A decisive factor here is that all of the products work together seamlessly. Automation Studio, the powerful tool used to program and configure all of our products, is the central hub for engineering. This perfect coordination brings unprecedented increases in performance and quality, giving our customers a substantial competitive edge.

  • Industrial PCs

  • HMIs & Control Systems

  • Control Systems

  • Motion Control

  • Mobile Automation

  • Networks & Field Bus Modules

  • Software

  • Process Control Systems

  • Power Supplies

  • Accessories


P. V. Siviram
Managing Director,